Brand

Brand Guidelines

A reference for using the adamatics brand consistently and confidently across every touchpoint — digital, print, and partner materials.

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Primary logo

The adamatics logo combines the 3×3 isometric cube symbol with the lowercase wordmark. They always appear together in the primary lockup — use the colour variant that suits the background.

adamatics primary logo on a light background
PrimarySVG
adamatics logo on the brand blue
On blueSVG
adamatics inverted logo on a dark background
InvertedSVG

Monochrome

Use the single-colour lockups where colour printing or contrast rules them out — never recreate the wordmark in another typeface.

adamatics monochrome dark logo
Mono · darkSVG
adamatics monochrome white logo
Mono · whiteSVG

Symbol mark

The isometric cube can stand alone once the brand is established — app icons, favicons, avatars, and watermarks.

adamatics cube symbol, primary
PrimarySVG
adamatics cube symbol, white
WhiteSVG
adamatics cube symbol, monochrome dark
Mono · darkSVG
adamatics cube symbol, monochrome white
Mono · whiteSVG

Clear space & minimum size

Keep clear space around the logo equal to the height of the letter “a” in the wordmark on every side. Never reproduce the logo smaller than 100 px wide on screen, or 25 mm in print.

adamatics logo with clear space

Logo misuse

To protect brand integrity, never alter the logo in any of these ways.

Don’t stretch or distort
Don’t rotate
Don’t recolour
Don’t reduce opacity
Don’t add shadows or glows
Don’t place on busy backgrounds

Colour palette

A bold primary blue, anchored by dark navy and a light-blue spectrum. Accent colours are for status indicators, traffic lights, and chart series — not large areas or primary UI.

Primary

Primary Blue#004FEE
Blue 600#1863DC
Navy#101828

Accent

Success#039855
Warning#E8850A
Error#D92D20
Berry#92003B

Extended blues

Blue Pale#EBF1FE
Blue 100#D9E5F8
Blue Light#ACC8FF

Neutrals

Gray BG#F9FAFB
Border#E5E7EB
Gray#9CA3AF
Gray Text#4B5563

Typography

Montserrat is the primary typeface across all brand and product materials. If it is unavailable, fall back to Inter, then Helvetica Neue, then Arial. The wordmark “adamatics” is always lowercase and uses custom lettering — never recreate it in Montserrat.

Aa Montserrat Bold · 700

Aa Montserrat SemiBold · 600

Aa Montserrat Medium · 500

Aa Montserrat Regular · 400

Download assets

Grab the full set, or any individual file.

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